Its Not How Good You Are Its How Good You Want To Be

A handbook of how to succeed in life by an advertising guru.

Paul Arden

  • A concise guide to making the most of yourself by ad-man Paul Arden
  • A pocket bible for the talented and timid to make the unthinkable thinkable and the impossible possible
  • Offers insights into the value of being fired and why it's often better to be wrong than to be right
  • An uplifting and humorous little book that gives original and logical answers to everyday questions