Essential 21 February 2008
Illusion
No, it's not magic. The Ambigram Doormat is the latest in clever graphic design from ingenious British brand Suck UK. As you enter, it reads, "Come In." And as you leave, it says: "Go Away." Pretty smart. And apparently the doormat does a good job, too. It's thick, robust and made with natural fibres (so really does get the mud off your boots). Suck UK made its name with products such as those handy magnetic bottle openers that you stick on your refrigerator and Sun Jars, which store sunlight and glow at night.
